I sometimes advise business on the nature of Social Media (as I call it, S&M), and what kinds of risks and benefits there are to engaging customers through social means. It’s often we see the infinite benefits pointed out. What about the downside? I saw an excellent example via The Toronto Star’s “My Name is URL” segment that appears every sunday in the print and online versions. I find this segment one of my favourite items to read. I think it’s funny to say I get my random internet news from the paper. It’s the last item: “And in case you missed it…” My NameRead More →